Win with insight
Potentia Sports is a new agency combining extensive experience in sports and media research. We create winning strategies that propel your business to the top of its league, blending expert knowledge with a passion for sport to deliver actionable insight that support revenue growth for your business.
Ensure your in-house structures and processes are aligned to deliver optimum output effectively.
Our sector expertise, coupled with expertise in generating insight, provides a breadth of services to help you grow your business – attracting more fans, more customers and maximising the revenue opportunities they provide.
Consultancy services
Our consultancy services are led by Matt Roberts, a highly experienced
data and insight lead for sports and media businesses.
His practical expertise structures our approach to guiding clients on how best
to configure and use their resources in-house. This includes:
Setting up insight teams
Auditing of existing data and insight
Setting up regular reports
and dashboards
Sponsor exposure consultancy
Support on pitches tenders
CRM data strategy consultancy
Producing sales material for sponsorship teams
Economic impact case studies
Spectator and footfall analysis
Bespoke research
We take a flexible, personalised approach to every project, partnering closely with our clients to deliver practical insight with clarity. Our areas of expertise include:
Pricing – ticketing, subscriptions
Product and merchandise development
Sponsorship ROI
Digital strategy and content testing
Audience measurement, segmentation
and profiling
Brand building and tracking
Fan insight and engagement
Spectator event research and tracking
For agencies
In addition to rights holders and brands, we bring broad agency experience
and expertise, and can therefore support agencies in communicating their value proposition to prospective clients and delivery for existing clients through:
Support with sports client proposals/pitches
Consultancy on sports client deliverables
Consultancy on sports client strategy
Sports project management
Speaking slots at conferences/industry events
Supporting with launch strategy of new sports products and propositions
Clients
Big game experience
Key personnel Matt Roberts, Karen Wise, Anita Penn and Ben Grimes have decades of combined experience and expertise working both client and
agency-side for and with the world’s leading sports, entertainment, media,
FMCG businesses and agencies, including:
Our values
The most effective decision-making is underpinned by a deep understanding of the market and your position within it. Our experience means we know what your customers want, and we deliver it in a way that ensures you’re chosen over your competitors.
We offer a comprehensive range of research approaches to ensure you have this insight, and we deliver it with our core principles in mind:
We’re focused on outcomes – research should drive actions; actions should drive business benefits.
We drive cost efficiencies – spend money where it’s needed, and in the right way.
We’re collaborative – engage stakeholders, respond to priorities, influence decisions.
Programme notes
